This Life Insurance company was looking to do a 360 rebranding of their company including a name change.

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Together with a team of designers, we came up with a 3 phase campaign which would give the company a completely new look so they could sell life insurance to a younger audience.

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What you see here is the teaser phase, reveal print ads and product specific prints of the campaign which I worked on.

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"Love to fly? Enjoy life?, relax on a beach? feel free to do all these things and more, knowing that you are covered by Alpha Life."